They say a picture is worth a thousand words and that certainly is the case with the colorful illustration that adorns a Camden County Library delivery van that makes the rounds among the library system’s eight branches each day.
The New Jersey Library Association agreed the illustration is worthy of notice after the library had submitted photos of the van for the association’s 2015 Public Relations Award that was announced at its annual conference in Long Branch.
Each year the NJLA seeks out prime examples of PR work that are judged on the effectiveness of the message for a target audience, originality, creativity of design and aesthetic appeal.
Camden County Library System Director Linda Devlin decided to nominate the van for the award earlier this year.
“I think the van illustration is a wonderful way to get the public’s attention and advertise what our libraries have to offer,” Devlin said. “It effectively captures the spirit of our moto ‘Dream, Explore, Imagine’
“Its colorful presence on our local roadways is a welcome sight this spring after the long, hard winters we’ve all endured. The van illustration is an invitation and a reminder to visit your local library.”
Camden County Freeholder Carmen Rodriguez, liaison to the Camden County Library System, said the colorful Camden County Library van never fails to bring a smile to one’s face,
“Much like the books it delivers bring enjoyment to children and adults,” Rodriguez said. “We appreciate the recognition from the New Jersey Library Association for this project and for our literacy program that is opening a world of opportunity for those learning to read.”
