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Girl Scouts adjust during first-ever COVID-19 cookie season

Girl Scouts of Central and Southern New Jersey offering their annual fare in safer ways due to COVID-19.

On Jan. 14, the Girl Scouts of Central and Southern New Jersey will kick off the 2021 Girl Scout Cookie season.

During this challenging time for our communities, Girl Scouts will be selling in creative, socially distant ways to keep themselves and customers safe. That’s right, Girls Scouts continue to push innovation forward by offering Virtual, Hybrid, and Socially Responsible In-Person options to sell and purchase cookies this year.  As if that were not enough, we are thrilled to announce the launch of a brand-new Girl Scout Cookie- the Toast.

The Girl Scout Cookie Program has long taught girls important entrepreneurial skills to run a business both in-person and online through the Digital Cookie® platform. In light of the COVID-19 pandemic, Girl Scouts in Central and Southern New Jersey are pivoting their sales methods in ways such as these:

Contactless Sales and Delivery…Girls can create a completely virtual channel to become an online entrepreneur! Our Smart Cookie online interface allows girls to set up shop, customers pay online, and cookies can be shipped directly to the customer’s location. The interface gives the girls real business tools to run their sales, including sending e-cards, posting their unique cookie sales link on social media, or sending their link by text or email.

  • Contactless Sales and Door-step delivery. With the hybrid participation option, girls can take cookie orders via Smart Cookies and deliver the orders with contactless drop-off.
  • Socially Responsible In-Person Sales. With the in-person participation option, girls will load up their wagon or a parent’s vehicle with cookie inventory, take in-person contactless payment using Smart Cookies’ free credit card processing, and give cookies to customers on the spot.

As always, the proceeds from Girl Scout Cookie sales benefit the local troops and council in developing innovative programs that build girls of confidence, courage, and character.

Probably the tastiest news of the year is the launch of the Girl Scout Cookie Toast-Yay! It is a French-toast inspired cookie dipped in delicious icing and full of flavor.  The Toast-Yay! will give customers a new flavor to enjoy along with Thin Mints®, Carmel deLites®, and Lemonades®, to name a few.

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