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Lori Perlow hired to lead public relations and communication initiative at education board

The following press release comes from the Camden County Educational Services Commission.

Lori Perlow, Camden County Educational Services Commission (Special to The Sun).

The Camden County Educational Services Commission, a provider of shared services to school districts for nearly 40 years, is the first to introduce public relations and communications as a shared service offering to New Jersey’s public and private school districts as well as higher education institutions. Lori Perlow of Cherry Hill, a seasoned school communications professional and president of the New Jersey School Public Relations Association (NJSPRA), has been hired to lead this initiative.

Perlow has 20 years of marketing communications experience in the private, non-profit and public sectors. Most recently, she spent eight years at New Jersey school district where she was responsible for all district communications. Ms. Perlow is one of four in the United States to receive the 2017–2018 Front-Runner Award from the National School Public Relations Association (NSPRA). NSPRA Front-Runners are identified by the NSPRA Executive Board as emerging leaders who are doing outstanding work for their schools, their chapters, and for NSPRA. Ms. Perlow has won several NJSPRA School Communication Awards for her work in the areas of marketing/branding, social media and website design.

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Ms. Perlow works directly with school districts and institutions of higher education to provide them with a wide range of offerings including crisis communications, media relations, website design, marketing/branding, recruitment, social media, community relations, establishing partnerships, internal communications and more. School administrators can now stay focused on student achievement, safety and security and place district communications in the hands of a trained professional.

“Public relations planning along with timely and effective communications are critical for school districts. However, staffing with this skill set is not practical. Our shared service will provide school leaders an opportunity to consult with an expert and execute a customized, cost-effective campaign,” said Daniel Del Vecchio, Superintendent of the Camden County Educational Services Commission.

While states such as California, New York and Pennsylvania have provided school communications services through a shared-service model for decades, New Jersey is now poised to follow suit.

For more information, contact Lori Perlow, manager of public relations and communications at the Camden County Educational Services Commission at LPerlow@CamdenESC.org or 856–784–2100 x121

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