Kimberly Rice recently presented an American Bar Association-Women Rainmakers Niche Marketing local program.
Kimberly Rice, president and chief strategist of KLA Marketing Associates and author of “Rainmaker Roadmap: A Step-by-Step Guide to Building a Prosperous Business,” recently presented an American Bar Association-Women Rainmakers Niche Marketing local program. Duane Morris’ Philadelphia office hosted the luncheon program.
Rice, a Cherry Hill resident, led the interactive session, which focused on how to identify and narrow attorneys’ legal focus on one or two appropriate niche areas, and what steps they need to take to reach ideal clients. Lawyers at every career stage left the program with time-tested business development tactics to put into action when they returned to their offices.
