Mayor’s Column: Shop local for ‘Small Business Saturday’

Entering the holiday season, Mayor Mignogna encourages the community to support local businesses.

As we enter the holiday shopping season, we are familiar with “Black Friday” and have learned about “Cyber Monday.” Join Voorhees Township as we embrace “Small Business Saturday,” which falls on the Saturday after Thanksgiving

Black Friday and Cyber Monday feature shopping at big box retail and e-commerce stores. Small Business Saturday is a national promotion, which started in 2010, that encourages holiday shoppers to patronize businesses that are small and local. Locally owned stores may not be able to compete with big chain stores on price for every item, but they shine at customer service and selection. National polling shows that more than 90 percent of Americans want to support local small businesses.

Small businesses and entrepreneurship are the foundation of our local economy and quality of life. In addition to a vast array of wonderful small restaurants, Voorhees has a great selection of small businesses for jewelry, clothing, gift items, housewares, pottery, art, music, baked goods and even toys. All of our Voorhees businesses can be found on the township web page and the web site also shows which businesses are part of Shop Voorhees. This program allows a portion of your normal purchasing dollars spent on goods and services in Voorhees to be applied to your property tax bill, thereby reducing your taxes at the end of the tax year.

We should always support our local businesses, but we should make a special effort on Saturday, Nov. 25, which is “Small Business Saturday!”