Medford Township Public Schools announced recently that it has become the first school district in New Jersey to gain private sponsorship of its school bus fleet.
Longtime community advocate Murphy’s Marketplace has committed $48,000 to a campaign in support of the school district; Murphy’s Marketplace will receive powerful multi-year exposure via state-approved bus advertisements.
Murphy’s Marketplace is a local area supermarket with locations in Medford, Tabernacle, Waterford and Long Beach Island, marketing partner Advantage3 secured the opportunity and served as broker on the transaction.
Again, as the vanguard of alternative revenue development for public schools, Medford was previously instrumental in developing the legislation to permit school bus advertising in New Jersey. The district worked with its Legislative Representative, Assemblyman Scott Rudder, to have it proposed and eventually adopted as state law in 2010.
“This is a significant event for both Medford Township Public Schools and the local business community,” stated district superintendent Joseph Del Rossi. “With Murphy’s Marketplace we have demonstrated the interest in -and value of -school bus advertising. It is an effective means of generating vital capital for the district, as well as an exciting community awareness platform for corporate sponsors. We are thankful to Murphy’s Marketplace for its support of our students, and grateful to our partner Advantage3 for its hard work, creativity and continued innovation.”
