Champion skier to make appearance at local store

Bob Danzeisen, president and owner of Danzeisen & Quigley, a leading ski, snowboard, bicycle, and swimming retailer, announced that Jeannie Thoren, champion skier and the woman who created the “Equipment For Women” movement will be making a special appearance on Oct. 5 through Oct. 7 at his store on Route 70 in Cherry Hill.

On Friday, Oct. 5, at 6 p.m., Thoren will be giving a free seminar on her story and the differences in men’s and women’s ski equipment fitting.

Although the event is free, an R.S.V.P. is required.

Refreshments will be served.

On Oct. 6 and Oct. 7, Thoren will be conducting free ski and boot fittings for women of all ski skill levels. Fittings will be scheduled in half hour intervals and reservations are necessary.

Said Bob Danzeisen, “We are proud that Jeannie chose our store as the location of her exclusive regional appearance. There are a lot of retailers that sell ski and snowboard equipment in this area. Having Jeannie here emphasizes our difference, the passion we put in to making sure our customers’ equipment is the perfect fit for them, whether they are men, women or children of every skill level. To be able to offer Jeannie’s fitting services free to our customers, is an exceptional opportunity.”

Jeannie Thoren is internationally recognized as an icon in the ski industry.

Said Thoren, “It doesn’t matter if you’re an occasional recreational skier, a weekend racer, or an Olympic hopeful, your equipment can make or break your experience.” That’s a fact of life that took Thoren decades of research and trial-and-error adjustments to her own equipment to understand. A crusader within the sport of skiing, she spent more than 30 years observing and analyzing the way women ski and discovered some simple remedies that could radically improve their technique. The result was The Thoren Theory, which has transformed women’s skiing and influenced sports equipment for other sports as well.

“It seems so obvious now,” she says, “but when I started, biology wasn’t even in the equation. Now it rules because we’ve realized that women are built differently than men. They have a lower center of gravity and it’s harder for them to get enough weight forward onto the tips of their skis to turn efficiently. A little fine tuning can open up a whole new world of fun!”

Today, ski equipment manufacturers consult with Thoren for advice on ways to improve the sport for women.

She also operates a retail store in Vail, Colo.

Danzeisen & Quigley is located at 1720 East Marlton Pike, Cherry Hill.

Contact them at (856) 424–5969 or visit